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The Brown Group

Larissa Graciella Wilson

Director of Strategic Alliances & Partnerships, Brazil

Personal Background

Larissa Graciela Wilson is a Brazilian national fluent in Portuguese, Spanish, and English. She was born in São Paulo and has lived in the UAE since 2009 (16 years). She holds degrees in Marketing and Education from the Pontifical Catholic University of São Paulo, one of Brazil’s leading academic institutions.

Tourism Professional

A seasoned expert in tourism and international collaboration, Larissa has served individuals, associations, federations, and governments across Brazil, the GCC, and Asia Pacific. She has organized major PR and business events in tourism, health, fashion, sports, music, ESG, and more.

Certifications and Leadership

Member of the Arab Brazilian Chamber of Commerce. CEO of High Class Travel Experiences and HCB1 Events Management, both licensed under the Dubai Economic Tourism Department. Founder and partner of BRASCO Advisors LLC. Advisory Board Member of DMC Advisory Regulation under the Dubai Department of Economy and Tourism. Board Director and Founding Member of Brazilian Business Council UAE. Partner of FSG in Environmental Social Governance. Member of Dubai Chamber. Outstanding Business Award for Dubai Chamber.

Organizational Success

Based in Dubai and founded in 2010 with no external capital, High Class Travel Experiences has become the leading DMC for Latin American clients in the UAE. Built entirely on referrals and trust, her companies deliver high-end hospitality and tourism services, with a focus on sustainability, social impact, and exceptional quality.